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Pollan chooses a nonnormaltive approach to his text to gain credibility and byin by his audience. He presents a clear, consice, and easy to read book that leaves little room for the reader to question that following a few of his guidelines is not possible to do in everyday life showing we do not need to be dictated by capitalism what we should put in our mouths to nourish our bodies, especially if that food is more chemicals than it is real nutrients.

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