Food Rules: An Eater's Manual

Color:  Happy, cheerful colors are a signiture of Kalaman's style. She uses them to contradict and juxtapose ideas to make a statement. Presenting the cheesedoodle painting with bright orange colors and a luscious purple background emphasizes the fake nature of it. It presents something in a bright light, but then because it's so cheerful immediately draws your attention to the fact it is not in the slightest halthy for you or even real food. It makes the reader slighlty uneasy and makes them think. She does this with most of her paintings throughout the book. 

 

Cultural Cues: The cultural clues are from more traditional times of our grandparents and ancestors in the past. These emphasize the older times allusion present throughout the book as mentioned in the text critique section. For example, on the cover of the book a lady is represented holding pans with homecooked food under olden looking napkin clothes. This is reoccuringly emphasized to keep up with the nastaligic and comforting tone created in the text. The paintings add to the sentiment and nastaligia. For example, multiple garden and farm paintings are shown, as well as a traditionally set table with homemade vegetables. 

 

Characters used: There are a wide variety of characters used, but they all contribute to the cultural cues and allusion. They are typically depicted somewhat old fashioned looking or at least not too modern.  Also the characters are painted in ways that emphasize the points trying to be made in the paintings. For example: after the rule stating to "shop at the peripheries of the super market," Kalman depicts a painting of a supermarket where fake food product names and puns are in the center isle and there are wholesome foods on the peripheries. The characters in the center isle are overwieght while the ones on teh outsides are skinny, emphasizing the health benifits of shoping on the outsides.